Make it an experience, not a decision.


For 40 years, we have been helping brides from all over the country find their dream dress by giving them a personalized experience unlike any other bridal salon.

We are ideally located on the Seacoast in Portsmouth, NH, which is tax-free and only 45 minutes from Boston, Portland, and Manchester.




We want you to feel as good as you look.

Your stylist will help you find the perfect gown in a personal, fun, and special appointment. She'll help you every step of the way with accessories, bridesmaid dresses, mothers dresses, and suits at our sister store, Madeleine's Daughter Formal. Looking good is easy...our goal is to make you feel amazing!