Imagine: Saving big on your wedding dress, without compromising your bridal shopping experience? That reality is yours during our Spring Bridal Sample Sale!
From April 18, 2026 - May 2, 2026, shop bridal gowns from our collection as low as $999!
Here is everything you need to know about this two-week event at Madeleine’s Daughter!

1. The sale is by-appointment only. Just because you get a discount on your dream dress doesn’t mean you should have a discounted shopping experience!
2. At your appointment, you will be able to try on both Sample Sale dresses and special order gowns that fit your aesthetic, budget, and timeline. However, the Sample Sale price will only apply to the collection piece here in our store. This price is reflective of the dress's age and potential signs of wear.
3. You can browse the styles set to be included in the sale here. We encourage you to come in with your aesthetic and budget in mind vs. pre-shopping by phone or email as dresses will be leaving the store daily, and an accurate snapshot of our inventory will be tough to quote for your appointment. 
4. Our samples currently range in size, from bridal size 8 to bridal size 24. We specifically say “bridal size” because this industry runs small! A good rule of thumb to calculate your bridal size is to go two sizes up from what you wear in your casual clothing. For example, a bridal size 10 will likely fit a ready-to-wear size 6/8.

All of your bridal looks, one event!
From 6/11-6/20, Watters Bridal is shipping up their latest collections of bridal minis, midis, and stunning gowns to Madeleine's Daughter in Portsmouth, NH! Yes, this means that you can complete your wedding wardrobe in one visit... and we love that for you!

Price Ranges:

by watters LWD Collection: $550-$1,000
Perfect styles for your bridal shower, welcome dinner, wedding reception, and more!

Watters Bridal Collection: $3,000-$5,000

More traditional bridal gowns to be worn for your ceremony and beyond!

Trunk Show Promotion: Coming soon!