Oct 25, 2019

Our Social Media Manager, Lindsay, gives us the low-down on next bridal trends, as seen at New York Bridal Market.


As the Social Media Manager at Madeleine’s Daughter, it’s my job to document our entire trip to New York Bridal Market, a buying event that takes place in the “Big Apple” twice a year. This is our chance to hand-select the gowns that will make their way into our store’s collection, typically 4-6 months post-market. We attend runway shows, visit designer showrooms, and get the opportunity to feel the dresses firsthand versus selecting our inventory from photos online. 


During this trip, our Instagram stories are flooded with sneak peeks of the latest styles from designers we carry - as well as prospective designers that we are looking to add to our collection - because we love hearing your opinions on which trends you love and which ones are a hard pass. We just returned from Spring 2020 market, and while the gowns are all still fresh in our memory we wanted to roundup the trends we saw so you can have an idea as to what is up and coming in the bridal world! 


New Takes on Lace 


Lace is a classic bridal fabric because it’s delicate, romantic, feminine... a lot of the words we hear brides use to describe how they want to feel on their special day! Though there seem to be limitless pattern shapes and sizes when it comes to lace, we'd be lying if we claimed that lace hasn’t been saturating the bridal market during these last few seasons. It was so refreshing to see eyelet, embossing, and beaded embroidery shake things up a bit! 



Modest Necklines 


Another trend that’s grown in popularity over the past few seasons has been plunging necklines. Even though that deep v-neck shape can create an elongated effect on your torso, we know that it may not be appropriate for every venue or a bride just may not be comfortable with it! So we were so happy to see so many designers diversifying their neckline offerings, with modified sweethearts, more straight-across strapless styles, scoop-necks, and halters. 


3-D Texture 


We saw the potential in 3-D texture during Spring 2019 Bridal Market last year, but the detail was concentrated to the bust on most gowns. This season, that design detail persisted... and then some! Full, textured skirts, 3-D flowers and petals, and even oversized, dramatic yet feminine bows made a soft statement for the upcoming season. 




The back of your wedding dress will be captured in almost as many pictures as the front, so you want to make sure it’s memorable! We saw a variety of fresh train designs, that go above and beyond a gorgeous scalloped edge. Highlights include detachable, structured, asymmetrical, and even tulle trains that each offered their own wow-factor! 


We felt the excitement of the 2020 Bridal Market buzzing through us the entire trip back to New Hampshire, and we are sure our selections will compliment our current collection beautifully! Ready to have your #MadeleinesDaugtherMoment? Reserve your experience here! 🥂