For 40 years, we have been helping brides from all over the country find their dream dress by giving them a personalized experience unlike any other bridal salon.

We are ideally located on the Seacoast in Portsmouth, NH, which is completely tax-free and only 45 minutes from Boston, Portland, and Manchester.




Our stylists are not only experts in fashion and weddings, they genuinely love helping brides and their parties look and feel beautiful. Don't be surprised if they cry with you, hug your mom, or jump for joy when you find "the one"!



We are dedicated to having the most extensive gown selection in New England. We only work with the best designers in the industry, and we carefully choose our inventory to accommodate every type of bride, venue, and budget. You'll feel like you've shopped at tons of stores without actually having to!



Finding your gown is just the beginning. We'll make everything else just as easy! Your stylist will personally help you find all your accessories, bridesmaid dresses, and mothers dresses. You and your groom will also get the same level of service and style at our sister store, Soirée, for tuxedos/suits.